PosterSpy ran a creative brief in Dec/Jan 18' to coincide with the release of Martin McDonagh's newest film, Three Billboards Outside Ebbing Missouri.
A defiant promo image of Frances McDormand’s Mildred Hayes stuck out for me from the start and it in turn then seemed logical to portray the men who would seek to interfere (rightly or wrongly) in her quest for justice. I had planned on putting her ex-husband (played by John Hawkes) in but the composition became too crowded.
Its companion piece 'Fire with Fire' is much simpler and perhaps conveys the emotion of the film more accurately in my opinion. The tone of this poster is more frenetic as a fire (would be a SPOILER to say of what although it is in the trailer) rages off-screen. The blaze illuminates the previously murky landscape and embers dance around the night sky. The three billboards of the title can be seen in the fog in the background alluding to Mildred’s transformation of the signage from derelict to divisively direct.
Characters were sketched out in detail and the composition outlined on an iPad Pro using Procreate and then transferred across to Photoshop CC to finish on a Wacom Intuos Pro.